去年網(wǎng)絡(luò)廣告收入占五大媒體收入近七成
執(zhí)牛耳網(wǎng)編輯Aira 發(fā)表于 2017-05-04 10:44
閱讀數(shù): 2699
![去年網(wǎng)絡(luò)廣告收入占五大媒體收入近七成](/Uploads/Picture/2017-05-04/590a959978bfb_600_438.jpg)
近日艾瑞網(wǎng)發(fā)布《中國網(wǎng)絡(luò)廣告市場年度監(jiān)測報告》。數(shù)據(jù)顯示2016年度中國網(wǎng)絡(luò)廣告市場規(guī)模達到2902.7億元,同比增長32.9%。移動廣告市場規(guī)模達1750億元,同比增長率達75.4%。預(yù)計2017年移動廣告市場規(guī)模將達到2648.8億元?! ?/p>
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同時,報告盤點了去年網(wǎng)絡(luò)廣告市場呈現(xiàn)的三大特點:廣告管理持續(xù)從嚴,市場秩序漸趨規(guī)范;程序化購買落地五年,迎來調(diào)整期,原生和視頻興起;信息流廣告大熱,視頻和短視頻信息流廣告高速發(fā)展。
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